Search Engine Optimization (SEO)
- Improves website visibility in search engines like Google
- Includes keyword research, on-page SEO, technical SEO, and backlink building
Pay-Per-Click Advertising (PPC)
- Paid ads on platforms like Google Ads or Bing Ads
- Includes search ads, display ads, shopping ads, and remarketing
Social Media Marketing (SMM)
- Promoting content and engaging audiences on platforms like Facebook, Instagram, LinkedIn, X (Twitter), TikTok
- Includes organic content strategies and paid social media campaigns
Content Marketing
- Creating and distributing valuable content to attract and retain a target audience
- Includes blogs, videos, infographics, whitepapers, and more
Email Marketing
- Sending personalized emails to nurture leads or engage customers
- Includes newsletters, automation, promotional campaigns
Affiliate Marketing
- Partnering with affiliates to promote your products and pay commissions for sales or leads
Influencer Marketing
- Collaborating with social media influencers to promote your brand to their followers
Online Reputation Management
- Monitoring and improving the online perception of a brand
- Managing reviews, social media mentions, and public feedback
Website Design & Development
- Creating SEO-optimized, user-friendly, and responsive websites
- Often includes landing page optimization for conversions
- Analytics and Conversion Rate Optimization (CRO)
- Using tools like Google Analytics and Hotjar to track behavior
- Optimizing websites and campaigns for better performance
